The Unique Cars Success Story
Driving 31% Growth in a Declining Market.
This is the story of how a strategic partnership and a powerful digital offer didn't just increase sales—it completely defied market trends and created a replicable formula for publisher success.
The Background
Unique Cars is a trusted voice in automotive publishing, with a history spanning over 35 years. While readers could purchase print subscriptions via isubscribe.com.au since 2000, the publisher identified a need to broaden the offering to drive new growth.
The Solution: A Digital Power-Up
In 2025, two significant digital enhancements were introduced: a 35-year digital archive giving subscribers unmatched value, and a flexible digital-only option for a modern audience.
The Explosive Results
To assess performance, sales results from the 2025 promotional period were compared with the same period in 2024. A solus eDM promoting both print and digital packages was sent to 15,000+ enthusiasts, and the results shocked the category.
Subscription Growth
A massive 31% year-on-year increase in sales volume for Unique Cars during the promotional period.
Wider Market Trend
The rest of the motoring category saw a 7% sales decline during the same period.
The Winning Formula: Key Takeaways for Publishers
This success wasn't a fluke. It was the result of a powerful, three-part strategy that any publisher can leverage.
Digital Value Adds Drive Engagement
Providing archive access and flexible subscription formats creates stronger customer appeal.
Targeted Marketing Delivers Results
Direct communication with a qualified subscriber base of over 15,000 maximises impact.
Partnerships Amplify Success
Leveraging specialist service providers ensures seamless execution across sales, content, and delivery.
A Partnership Built for Success
The campaign was enabled by a fully-managed partnership with deep, specific expertise.
isubscribe
The sales channel partner, continuing a relationship that began with print subscriptions in 2000.
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CRM Australia
Managed the subscription management and digital content delivery with seamless execution.
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Realview Digital
Responsible for the digital content creation and publishing, turning the archive into a high-value asset.
Contact Realview DigitalReady to Future-Proof Your Publication?
The right offer, delivered by the right partners, can dramatically lift sales. Let us help you build your own success story.
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